PROJECT
- League of Legends
World Championship 2023
WORK CATEGORY
- Visual Identity
- Social Assets
- Merch Design
Gen.G Heads Into League of Legends World Championship with a New Player Kit Designed in Collaboration with Famed Apparel Brand, The Hundreds
Ahead of Worlds, we devised a striking branding concept where Gen.G transforms into a "White Tiger", which historically represents a tiger becoming wiser to achieve enlightenment. The abstract tiger stripes were used as a nod to Gen.G's fandom, TigerNation, and the gradient on the item signifies Gen.G's long journey in the 2023 season.
My focus was on spotlighting the players and our exciting collaboration with "The Hundreds," making them the central elements of our graphics. To complement these visuals, I was able to use a clean and bold text specifically tailored for gameday graphics, ensuring maximum impact and clarity.
Ahead of Worlds, we devised a striking branding concept where Gen.G transforms into a "White Tiger", which historically represents a tiger becoming wiser to achieve enlightenment. The abstract tiger stripes were used as a nod to Gen.G's fandom, TigerNation, and the gradient on the item signifies Gen.G's long journey in the 2023 season.
My focus was on spotlighting the players and our exciting collaboration with "The Hundreds," making them the central elements of our graphics. To complement these visuals, I was able to use a clean and bold text specifically tailored for gameday graphics, ensuring maximum impact and clarity.