PROJECT
- Rocket League
WORK CATEGORY
- Visual Identity
- Motion Design
- 3D Modeling
- Merch Design
Gen.G Mobil1 Racing emerges as a premier North American Rocket League team, a collaborative venture born from the strategic partnership between Gen.G Esports, a prominent American esports organization, and Mobil 1, a leading synthetic motor oil brand.
Embracing a clean design approach, my emphasis was placed on highlighting the team's new Rocket League skins building it out all in 3D Blender, with focused zoom-ins on key elements.
A dominant 8-bit bold font was chosen for the primary text, augmented by custom details such as racing stripes and symbols, strategically incorporated to enhance text visibility. This strategy strikes a balance between unified branding and individual game recognition, ensuring Gen.G stands out across the gaming landscape.